diff --git a/.gitea/workflows/deploy.yaml b/.gitea/workflows/deploy.yaml
index 818830c..d1b49b2 100644
--- a/.gitea/workflows/deploy.yaml
+++ b/.gitea/workflows/deploy.yaml
@@ -27,6 +27,10 @@ jobs:
       # `kubectl port-forward` — runbook §5. Override with repo variables.
       TALOS_VM_IP: ${{ vars.TALOS_VM_IP }}
       TALOS_HOST: ${{ vars.TALOS_HOST }}
+      # Set it and the stack is published over TLS on <sub>.<domain> by the
+      # in-cluster edge (ADR-0035, runbook §10). Empty = NodePorts, as before.
+      PUBLIC_DOMAIN: ${{ vars.PUBLIC_DOMAIN }}
+      PUBLIC_EMAIL: ${{ vars.PUBLIC_EMAIL }}
     steps:
       - uses: https://github.com/actions/checkout@v4
 
@@ -89,7 +93,13 @@ jobs:
       # The jobs are idempotent, and deleting them first is what keeps a changed
       # Job template from wedging the upgrade (`cannot patch … with kind Job`).
       - name: Deploy the chart
-        run: make k8s-reseed TALOS_HOST=${TALOS_HOST:-localhost} K8S_REGISTRY=${TALOS_VM_IP:-192.168.122.173}:30500
+        run: |
+          set -euo pipefail
+          publish="${PUBLIC_DOMAIN:+--set public.domain=$PUBLIC_DOMAIN --set public.email=${PUBLIC_EMAIL:-}}"
+          make k8s-reseed \
+            TALOS_HOST=${TALOS_HOST:-localhost} \
+            K8S_REGISTRY=${TALOS_VM_IP:-192.168.122.173}:30500 \
+            K8S_SET="$publish"
 
       # `dev` is a mutable tag and helm sees an unchanged pod template, so the
       # new images only land on a restart (pullPolicy is already Always).